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Pinger Case Study
Here’s what Pinger was looking for
Pinger is the nation’s top free texting provider. Their apps have been downloaded over 50 million times and 15 billion text messages have moved through its system. In early 2010, Pinger had a novel idea. They wanted to add voice services to their already market-leading Textfree SMS application. Even better, they wanted to be able to offer each of their users their own phone number.
Being more of a software company than a traditional telecom player, Pinger needed a partner. They wanted a network partner who was flexible, agile, experienced, and creative enough to help them bring voice to life in their Textfree app.
But finding a partner turned out to be no simple task. Pinger was faced with the challenge of not having any existing voice minute volumes to bring to the table, making discussions with the traditional larger incumbents difficult.
So Pinger was new to VoIP. They had no volume yet. And they needed a partner to help them find their voice. Enter Bandwidth.
Here’s what we did
The Pinger and Bandwidth teams worked closely together to build the first version of Textfree with voice calling enabled and individual phone numbers provided to users. Timelines were tight and the platform was novel, but, through rapid iteration and tight collaboration with Bandwidth, Pinger was able to launch Textfree with voice before the critical Christmas rush season for iPhone applications.
Here are the business results
The new Textfree with voice service went live on December 21. Between December 21 and December 30, users made 2.5 million voice calls. That’s a lot of talking. In the days leading up to Christmas, the TextFree app peaked at #2 in Apple’s App Store and Pinger used every one of the phone numbers we delivered. Pinger’s Textfree application for Apple and Android devices surpassed Weather.com and Pandora in downloads in January 2011. Since then, it has continued to scale, with Pinger projecting $200M in revenues next year. And that’s just the beginning. To read more on Pinger from Forbes, click here.
Here’s what the client had to say
“Bandwidth and its team are true partners. They began collaborating with us at the concept stage of our product and delivered for us all the way through launch and beyond. These are innovative guys who are more flexible, transparent, and more agile than any network provider I’ve ever worked with. We love the i-Team and couldn’t have done it without them!”
Looking to find your voice? Do you have the next app that will scale to 1, 5 or 20+ million users? Let us worry about phone numbers, SMS, SIP and all of the other telecom jargon for you so you can focus on your product, and we’ll handle the Telecom. Contact us to find your voice.